My Role

Phenix Salon Suites approached us with the concept of a unifying campaign centered around the message “We Are.” The goal was to celebrate the wide range of professions within their suites while reinforcing a shared identity rooted in entrepreneurship, independence, and community—We Are Phenix.

Working closely with the Creative Director, I helped shape the visual direction of the campaign, defining the color palette, textures, and overall look and feel. We developed a bright, multicolored pastel palette paired with dynamic shapes and a gold textural accent to symbolize inclusivity, individuality, and aspiration. The vibrant color system brought energy and momentum to the campaign while reinforcing the idea that there is no single “type” of Phenix professional—all creatives and entrepreneurs are welcome.

I supported the campaign across multiple deliverables, including a printed flyer designed for in-salon use to build trust and interest, along with video ad assets and social media graphics and carousels to extend the campaign across Instagram and paid digital channels.

The Result

The result was a cohesive, multi-channel campaign that met Phenix’s target audience across physical and digital touchpoints. Through a bold visual system and clear messaging, the campaign successfully communicated Phenix Salon Suites as a place of unity, opportunity, and creative freedom—inviting professionals from all disciplines to see themselves and their future within the brand.