My Role

Wunderbody Studio came to me as a freelance client after discovering my work through an Instagram reel. Following an in-depth client questionnaire and discovery meeting, we aligned on their vision for a brand that felt modern, energetic, and playful, anchored by a lightning bolt icon.

After exploring multiple logo concepts, we landed on a solution that integrated the lightning bolt between the words “Wunder” and “Body.” The symbol draws directly from the meaning of wonder—something extraordinary, powerful, and awe-inspiring—while also representing energy, movement, and transformation. The challenge was to capture that sense of electricity and excitement without overpowering the wordmark, allowing the icon to feel intentional and balanced.

The visual identity was supported by a soft yet energetic pink and peach color palette, adding a feminine, welcoming tone. I developed a flexible brand system including secondary marks and supporting elements: a lightning bolt pattern, a curved horizontal logo to convey movement and approachability, a circular badge for stickers and merchandise, and a standalone “wb” icon featuring the bolt for compact applications.

Following the brand launch, I designed and built a custom Squarespace website with Mindbody integration to showcase class offerings and enable easy booking. Additional features included a live chat widget and a Korean language translation tool to support accessibility and reach. To visually communicate the variety of classes offered, I also created a set of custom, hand-crafted illustrations used throughout the website and supporting collateral.

The Result

The final outcome was a cohesive brand and fully functional website that captured Wunderbody’s story, energy, and sense of wonder. The client was thrilled with the results—sharing photos of the new branding in signage and posters—and gained a polished digital presence that increased visibility, simplified class sign-ups, and clearly communicated the studio’s offerings and mission.